- The Brooklyn Tabernacle is the most popular religious destination in the U.S., welcoming 62M visitors in a year.
- Utah stands out as the best state for religious tourism, home to three of the nation’s most visited spiritual destinations.
- Mary, Queen of the Universe, has the highest rating from visitors, with 4.9 stars on Google Maps.
In the United States, the religious tourism market generated $34.4 billion, with projections reaching $79.6 billion by 2030. A study by MyCross analyzed the popularity of the most visited religious tourism destinations in the U.S. The analysis evaluated key factors, including annual visits to each site, Google Maps ratings and reviews, as well as online popularity based on the number of people looking for the sites online and social media hashtags. All these factors were combined into a Popularity Score, which ranks the locations by real-world popularity, online engagement, and visitors' satisfaction.
Here is the summary of the findings:
| Destination | Annual Visitation | Online Search Volume | Number of Social Media Posts | Rating on Google Maps | Number of Reviews | Score |
|---|---|---|---|---|---|---|
| The Brooklyn Tabernacle | 62M | 15.2K | 1K | 4.8 | 2,732 | 100 |
| Temple Square | 5M | 92K | 126K | 4.7 | 19,551 | 89 |
| BAPS Shri Swaminarayan Mandir | 350K | 661.5K | 145K | 4.8 | 5,544 | 66 |
| St. Michael's Church | 350K | 3.7M | 14.4K | 4.7 | 335 | 62 |
| Trinity Church | 1.5M | 2.1M | 1K | 4.6 | 6,119 | 60 |
| Salt Lake, Utah Temple | 4M | 838.8K | 100 | 4.8 | 5,503 | 53 |
| Mission San Xavier del Bac | 200K | 378.6K | 1K | 4.8 | 8,329 | 52 |
| Salt Lake Tabernacle | 7M | 162.3K | 500 | 4.8 | 3,856 | 49 |
| Mary, Queen Of The Universe | 5M | 22.4K | 1K | 4.9 | 3,491 | 46 |
| Holy Hill | 250K | 66.6K | 22.7K | 4.8 | 3,940 | 44 |
You can check the full research findings by following this link.
The Brooklyn Tabernacle is the most popular religious destination in the U.S., earning a perfect score of 100. The megachurch in New York sees 62M visitors each year, nearly nine times more than any religious site in the country. It also maintains a good reputation among those who visit, holding a 4.8-star rating on Google Maps.
Temple Square, Utah, comes in second place with a popularity score of 89. The site attracts 5M visitors every year and earns a 4.7-star rating on Google Maps. Online interest for the Temple Square is higher than for the Brooklyn Tabernacle, as over 126K posts are made and 90K people look up the destination, over six times more than the Tabernacle.
BAPS Shri Swaminarayan Mandir follows in third place among the most popular religious sites in the U.S., attracting 350K visitors annually. The Hindu temple in New Jersey sees even stronger online engagement than Temple Square, with 661.5K monthly searches and 20K more social media posts. It also ranks among the highest-rated locations, holding a 4.8-star rating on Google Maps, contributing to its final score of 66.
St. Michael's Church, Maryland, ranks fourth, with a score of 62. The church sees the same number of annual visitors as BAPS Shri Swaminarayan Mandir, with 350K guests. Though similar in foot traffic, the church is far more popular online, getting 3.7M monthly searches, the highest on the list.
Trinity Church, New York, rounds out the top five most popular religious destinations in the U.S., receiving a final score of 60. Trinity Church receives one million more visitors annually than St. Michael's, despite ranking lower. Online interest remains high, with 2.1M monthly searches, following St. Michael’s Church. Trinity Church also has one of the highest review counts at 6.1K, averaging a 4.6-star rating on Google Maps.
The Salt Lake Temple in Utah takes sixth place, welcoming 4M visitors annually. The church has received 5.5K reviews and holds a 4.8-star rating on Google Maps, matching the Brooklyn Tabernacle. With 838K monthly searches, the temple earns a final score of 53.
Mission San Xavier del Bac in Arizona comes in seventh, with a final score of 52. It draws about 200K visitors a year and holds steady foot traffic throughout. The site has earned 8.4K reviews, averaging a strong 4.8 stars. It matches the Brooklyn Tabernacle in social media posts but pulls in 147K more people looking up the destination.
The Salt Lake Tabernacle in Utah takes eighth place and is the second Utah location to make the list. It brings in 7M visitors annually, 2M more than the nearby Salt Lake Temple. Search interest stays high, with 162.3K monthly lookups. Altogether, it earns a final score of 49.
Mary, Queen of the Universe, Florida, ranks ninth with a composite score of 46. Though lower in rank, it draws 5M annual visitors, matching Temple Square in foot traffic. It also stands out with the highest rating in the list, earning a near-perfect 5 stars on Google Maps.
Holy Hill in Wisconsin closes out the list of the most popular religious destinations in the U.S., with a final score of 44. Each year, it draws 250K visitors, 50K more than Mission San Xavier del Bac. Its online presence is also strong, outperforming even the top-ranked Brooklyn Tabernacle, with 22.7K social media posts and 66.6K lookups each month.
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